(Source) re-post The following topic is quite interesting and relevant to the wildlife conservation movement, particularly during such troubled economic times. I don’t know that I will deliver this post in the typical lively spirit that you are familiar with, as it has been a long weekend for some reason. But I always digress…. If […]Read More RP-Branding the Uber-Iconic Wildlife Ambassadors
Prefaced by Jordan: “Sandra shared the following article with me this morning. It is posted on her own blog which caters to a broad audience of people interested in developing more sophisticated media savvy and a professional “on air ” presence. As we talked with Nolan Harvey last night, I realized that people working around […]Read More Video Blogging Tips for Zoo Peeps from Sandra Dee
Is it a Zoo or a Living Collection? This is what happens to you if you spend too much time in school as I did. Everything becomes an “institution” and eventually so do you. Actually, I prefer Living Institution which I believe was coined by the top-notch folks at the Bronx Zoo-based Wildlife Conservation Society. […]Read More Living Institutions or Zoos?
http://cnn.org/2010/US/04/24/mears.sartore.qanda/index.html?hpt=C1 Both the New York Times & CNN seem to be reading the Zoo Peeps blog. I’m so flattered. I won’t distract you with my thoughts, but read my article on the re-branding of African wild dogs and other endangered species. The new field of conservation marketing and brand development is taking off. -JCS, ZKERead More Riveting Piece About NGS Photographer & Vanishing Species
Find your authenticity and stand out from the crowd. When did I become obsessed with note cards? I know no one else that can spend 30 minutes contemplating stationery; evaluating each available design and qualifying them by the projected emotional reaction each card will evoke when opened by the recipient. I eliminate them one by […]Read More You are Not Your Logo! Quick Tips From Sandra Dee Robinson
http://www.sandradeerobinson.com/ Sandra is a veteran of day time TV and has appeared on numerous shows including one of my favorites, 2.5 Men. She is also a renowned media trainer and owner of Charisma On Camera. Her recent contribution to Zoo Peeps provided some interesting perspectives for zoo educators and animal care specialists working with the […]Read More Veteran Actress, Sandra Dee Robinson, has been Selected as Co- Host for Zoo Peeps Radio
Here’s a few simple things to keep in mind when working on -camera: 1. Energy up! Biggest problem I come across is bringing people’s energy up… energy is attractive, and captures the audience’s attention… You can have energy even if you are dealing with a wildlife situation, or a sensitive animal and have to be […]Read More Media Training- Quick Tip for the Zoo & Aquarium Professional