Riveting Piece About NGS Photographer & Vanishing Species

http://cnn.org/2010/US/04/24/mears.sartore.qanda/index.html?hpt=C1 Both the New York Times & CNN seem to be reading the Zoo Peeps blog. I’m so flattered. I won’t distract you with my thoughts, but read my article on the re-branding of African wild dogs and other endangered species. The new field of conservation marketing and brand development is taking off. -JCS, ZKE

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Re-Painting the Spotted Dog, Spectacled Bear & those Siberian/Manchurian Felids

http://www.nytimes.com/2010/04/15/opinion/15kristof.html?emc=eta1 Short Note: A friend just shared this article with me and it is particularly timely following my post concerning the branding of uber-iconic mega-fauna. The African Wild Dog has been “re-branded” by conservationists as the painted hunting dog or painted dog in hopes of drawing more attention to the plight of this endangered canid […]

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